Applying pedagogical frameworks to turn content into compelling learning experiences.
From training needs analysis and competency mapping to digital learning architecture, ILT to eLearning conversion, and legacy content modernisation, Margo Learning's instructional designers architect learning that goes beyond information delivery and actually changes what people know, think, and do.
ADDIE, SAM, Bloom's, Kirkpatrick
ILT to eLearning Conversion
Articulate, Captivate, HTML5
K-12 to Corporate ID Expertise
The Challenge
Most organisations have the content. What they're missing is the design.
Margo Learning bridges that gap by taking your raw subject matter, existing classroom materials, legacy training programmes, or outdated eLearning and rebuilding it into modern, learner-centric digital experiences that actually change behaviour. Whether it is a K-12 publisher digitising a textbook-based curriculum, a university converting ILT to online delivery, a corporate L&D team modernising legacy compliance training, or a vocational body developing NOS-aligned digital content, our instructional designers bring deep pedagogical expertise and production-ready output at every stage of the design process.
Content alone does not create learning. Structure, sequence, interaction design, assessment strategy, and clear learning objectives do. That is what our instructional design service delivers to provide the blueprint that makes everything else work.
What We Deliver
Every stage of the instructional design process from discovery to delivery-ready documentation.
Strategic Learning Blueprinting
Training Needs Analysis (TNA), competency and gap mapping, learner persona development, and High-Level Design (HLD) documents establishing the strategic foundation before a single piece of content is built.
Digital Learning Architecture
Low-Level Design (LLD) logic maps, branching scenario trees, gamification logic and mechanics, and wireframing for Articulate Storyline, Adobe Captivate, and HTML5 providing the detailed technical blueprint for interactive eLearning development.
ILT & vILT Design
Comprehensive facilitator guides, participant workbooks and handouts, Train-the-Trainer (TTT) manuals, and virtual breakout session plans designed for instructor-led and virtual instructor-led training programmes.
Assessment & Evaluation Strategy
Formative and summative assessment blueprints, grading rubrics and peer-review frameworks, adaptive testing logic maps, and Kirkpatrick evaluation modelling ensuring every programme has a robust measurement and evaluation framework.
Curriculum Retrofitting & Modernisation
Legacy ILT to digital conversion strategy, microlearning chunking maps, and WCAG accessibility retrofitting transforming existing content into modern, accessible, and learner-centric digital learning experiences.
Who We Work With
Built for every organisation that needs content designed to actually teach.
Corporate L&D Teams
Modernising legacy compliance, onboarding, and workforce training programmes with structured instructional design and digital learning architecture.
Universities & OPM Providers
Designing online and hybrid academic programmes with rigorous instructional frameworks, assessment strategies, and Kirkpatrick evaluation models.
K-12 Publishers
Applying grade-appropriate pedagogical frameworks to digital curriculum design and legacy textbook-to-digital conversion projects.
Vocational Training Bodies
Developing NOS-aligned instructional design frameworks and competency-based learning architectures for skilling and trade training programmes.
EdTech Platforms
Designing scalable learning architectures for eLearning platforms including gamification logic, adaptive learning pathways, and branching scenario frameworks.
Frameworks We Apply
The right pedagogical framework for every project type and audience.
ADDIE
Analysis, Design, Development, Implementation, Evaluation representing the structured foundational framework for systematic full-course development.
SAM (Successive Approximation Model)
An agile, iterative ID framework for rapid prototyping and continuous improvement ideal for tight timelines and evolving content requirements.
Bloom's Taxonomy
Cognitive level classification for learning objectives ensuring every course is designed to develop the right level of knowledge, comprehension, application, analysis, synthesis, or evaluation.
Kirkpatrick's Four Levels
Evaluation framework covering reaction, learning, behaviour, and results ensuring every programme has a measurement and impact framework built in from the design stage.
Merrill's Principles of Instruction
Problem-centred learning design activating prior knowledge, demonstrating new content, applying through practice, and integrating into real-world contexts.
Gagne's Nine Events
Systematic instructional event sequencing including gaining attention, informing objectives, stimulating recall, presenting content, providing guidance, eliciting performance, providing feedback, assessing performance, and enhancing retention and transfer.
AI Advantage
Faster design. Smarter architecture. Better learner journeys.
Margo Learning applies AI throughout the instructional design process to accelerate prototyping, sharpen learner journey mapping, and move from raw subject matter to approved design documentation faster, without compromising the pedagogical rigour behind every decision.
- AI-assisted rapid course prototyping and content gap analysis.
- AI-generated learning objective drafts with instructional designer review.
- Automated learner journey mapping for personalised adaptive pathways.
- AI-assisted storyboard generation for faster design-to-development handoff.
- AI-powered branching logic design for complex scenario tree architecture.
Frequently Asked Questions
Common questions.
We apply the framework best suited to each project including ADDIE for structured full-course development, SAM for agile iterative design, Bloom's Taxonomy for learning objective classification, and Kirkpatrick for evaluation design. We recommend the right approach based on your content type, audience, timeline, and the level of iteration your project requires.
Get Started
Ready to build learning that is designed to work?
Tell us about your content and your learning objectives and let's explore how Margo Learning's instructional design team can help you build the blueprint that turns your subject matter into a genuinely effective learning experience.